Opinions
2011
Judy Yan, Marketing department manager of BEIFA Group, China
It's the first time when our company participates in Ukrainian trade fair. First of all I would like to mention the decent level of organization and high attendance of the event. The main purpose of BEIFA Group is the market monitoring, presentation of new trademarks, acquaintance with Ukrainian distributors. In the end of 2010 except of the former BEIFA brand we added 4 new sub-brands: A plus (Office), WMZ (stationery), Go green (environmentally friendly), Bexpromo (promotion). Thanks to the exhibition "World of Stationery' 2011" we can safely say about great and frequent delivery of our goods to Ukraine.
Mariano Garcia Algarra, General Manager SporTandem, Spain
We participate in "World of Stationery" by very simple reason. Our company SporTandem bought an exclusive license for the right to manufacture and sell products timed to coincide with EURO 2012 throughout Europe. Our main purpose is to acquaint the Ukrainian market with our products. Competitive feature of our products is individuality and exclusivity because the entire range is updated every season. We already have several contacts of companies with which we'll continue to work after the fair.
Natalia Gurina, Director of the Marketing Department, company "Stamm", Russian
We participate in "World of Stationery' 2011" for the second time. First we came to Ukraine three years ago and we only acquaint with your market and assess our capacity for that time. Today we are accumulating a customer base and very actively negotiate. Overall we are very pleased, the fair is very productive, a lot of active visitors. STAMM company's assortment comprises more than 450 items. We work for 4 main areas: office stationery, school supplies, writing and drawing utensils. The main advantage of "STAMM" is that all the products displayed on our stand is available in one place, the entire line of own manufacture made ??from natural raw materials which are certified. We are also working on special order.
Yavuz Girdap, head of export department, PENSAN KALEM SANAYI TICARET, Turkey
We represent our products to Ukrainian market for the first time, but we have already become familiar with the industry and draw some conclusions. As we are the leading manufacturer of ballpens and gelpens in Turkey our management take the decision to develop the company and finding new companies abroad. Not so long ago we opened two representatives of our company in Odessa and Kharkov and now we are planning to expand and to open a branch in Kiev. I think that through the exhibition we will be able not only to find right partners and to make good deals but also to introduce our products to Ukraine more detailed.
Olga Zhdanova, head of the marketing department of Design Trading company, Ukraine
It's pleased to note that we have exceeded our scheduled plan by attracting new customers during the exhibition. The first day we signed contracts with three major potential partners. Regarding new products represented at the exhibition this year we decided to present two brands Shredders. It's totally new items, qualitatively different from previous models. Our company also opens an entirely new direction the board for presentation. Previously, we have notified our customers about innovations, but to explore the range, they could only during the exhibition.
Andrey Parhomenko, head of department for work with wholesale customers of "Trodat-Ukraine" company, Ukraine
We participate in the trade fair for long ago. First of all it's a trendy event for us. But all the same exhibition remains to be one of the most effective ways to attract new partners, customers. Today we present a completely new design of the entire product range and look at the reaction of our visitors. Both we and representatives of trademarks are glad with the results of the fair.
Olga Segedina, head of marketing department and work with advertisement agencies of "Bureau-Crat" company, Ukraine
My compliments to the organizers! The exhibition came up to all expectations - a lot of permanent and new visitors, interest in the sector is certainly growing every day and it's really pleased. We've already hold about ten successful negotiations with potential customers, partners, have planned several meetings for the future. As for the novelties presented by "Bureau-Crat" I can allocate the assortment of Maped brand. Annually it's presented about 50-100 new products which was represented at the fair in Dusseldorf and then in Kiev.
2010
"This year’s exhibition has pleased us and, I think, that all operators of stationery market, too. In comparison with the previous year, the scale and the number of exhibitors have increased, appeared new participants, production, exciting solutions and designs. That’s why we can state that stationery market, as compared with the past year, came to life. "
Svetlana Samokhina, Marketing Director of VIVAT Distribution Ltd.", Chernihov
"Participation in the exhibition exceeded our expectations. The most important thing in participating in the exhibition is the number of target visitors. In our opinion, "World of Stationery 2010" exhibition surpassed trade fairs, held in 2008 and 2009. It brought a decent amount of contact information for further processing of complementary part of the market."
Andrey Nazarko, manager of "Polimer" PE, Gorodok
"Participation in the "World of Stationery 2010" exhibition was very fruitful for our company, much better than the previous year. Our expectations were surpassed”.
Sergei Gugnivenko, director of "Hellas" Ltd., Kiev
"There were a lot of visitors at the exhibition and the audience was thematically directed at our tasks: Baden expands the range of its partners from 2009, i.e. those who sell goods through shops or offices”.
Dmitry Solovyov, director of "Baden-Project", Kiev
"We are satisfied with the exhibition! And very pleased with the quality of work and the mood of visitors”.
Alexey Filimonov, director of "BUREAU-CRAT", Kiev
"The exhibition was fruitful for our company. We succeeded in communicating with our partners and potential partners. Our company was represented by employees at the exhibition, including stationery products trade-marketing manager from France. The exhibition made an impression on her. According to her, this year’s Ukrainian exhibition is much more interesting than that held in Russia last year."
Jaroslav Krasnyavsky Manager, Key Account Manager of DP "BIC Ukraine”, Kiev
"This year’s exhibition showed that Ukrainian stationery market experienced crisis quite well. All major operators remained on the market. We are very pleased with the results of the exhibition. There was little idle talk, mainly specific negotiations and agreements. Probably, everybody has understood that business is not an entertainment, but hard work."
Sergei Donets, marketing manager of the PE "Top Company", Dnepropetrovsk
